Cara Delevingne has shared a bizarre photo of herself covered in fruit to celebrate hitting 10 million subscribers on Instagram.

The 22-year-old model stripped down to a black balconette, covered her bits with a heart-shaped balloon, wrote on her stomach with red lipstick and positioned strawberries up her leg to mark the impressive milestone on the social networking site.

Alongside the creative snap, which sees her lying on the floor with a strawberry in her mouth, she wrote: ''It's seems like complete insanity that I have 10 million followers so I thought I would cover myself in fruit and write on my stomach in red lipstick which now won't come off! This strange fruity thanks you is for you, especially the people who have supported me from the beginning!''

The blonde beauty then went on to tease that she has a lot of ''exciting'' projects up her sleeve in the near future.

She added: ''Lots of exciting things to come so watch this space.''

Cara isn't the only one to celebrate hitting her target following online with a celebratory picture as Kim Kardashian West, 34, recently marked 27 million followers with a sexy snapshot.

The reality TV star flaunted her curves in a revealing leopard print bodysuit as she perched over the bed with her curvaceous butt and ample cleavage on full display.

She teamed the image, which was uploaded at the end of February, with the caption: ''27 mil!!!!! Thank you so much!!!! I love you all!!!!! (sic).''