The guitar icon has been chosen to give a speech at the 26th annual event in Miami, Florida on 29 April (15).

Santana will be part of a "Legends" question and answer session, discussing his more than 40 years in the industry, from his humble beginnings in Mexico to playing sold-out arenas around the world to more than 100 million fans.

The Billboard Latin Music Conference runs from 27 to 30 April (15) and will also feature speeches from bachata star Romeo Santos, and appearances from J Balvin, Luis Coronel, Kevin Ortiz and Jorge Valenzuela.