How would you react if you saw someone thrust into a wall through another person just raising his or her hand, angrily? What would you say if a woman screamed and tables started moving away from her; books falling from the shelves, pictures dropping from the walls?

Chloe Moretz in CarrieChloe Moretz in Carrie

That’s what the innocent customers at a New York coffee shop were forced to ask themselves when they (thought they’d) seen it before their own eyes. It was, in fact, a clever piece of viral marketing by some team of coffee-slurping, droopy hat-wearing, mac-wielding ‘creatives’.

Annoyingly, - despite being thought up by a company called 'Thinkmondo' - it’s really, really good. Have a look.

As you’ll see in the video, this is a bona fide, candid camera prank. Remote controls, fake walls, actors and secret cameras all conspire to make this a purely enjoyable video, with the unsuspecting customers’ reactions the headline event.

“The stunt team had to build a fake wall and rehearse the wall stunt,” Thinkmodo’s Michael Krivicka told Yahoo Movies US. “A separate crew was installing the hidden cameras and setting up a control room downstairs. A third crew was in charge of the props: spring loaded books, motorised tables and chairs, and spring-loaded picture frames."

What followed, was a hoax in three parts, or at least for us – the viewers – as we got separate reactions of coffee shop Carrie blasting the drink-spiller up against the wall, spreading tables and pulling books and pictures off the wall.

“People screamed, they ran, and some were simply stunned and frozen - trying to process what they just saw," said Krivicka, clearly proud of the prank. "In other words, we basically scared the living hell out of people."

Carrie is in cinemas on November 29th 2013.

Watch Chloe Moretz in the trailer for Carrie - the real (movie) version, not the coffee shop one