Happy Valentine's Day, love birds. Here's the movie situation.
Happy Valentine's Day weekend. Fifty Shades of Grey made $81,7 million. Clearly, despite the fact that noone will admit to having seen the thing, it's enjoying a stellar debut. Because what better way to spend the holiday than to watch a movie about whips, chains and contractually binding relationships with your sweetheart, right?
Apparently Fifty Shades has tapped into some deep-seeded desires in its audience. Or it's just really good marketing.
Fifty Shades, getting a boost from a Valentine's Day opening, was released earlier in the week in 57 foreign markets. It took in an additional $158 million overseas, for a global total of $240 million. It also got a boost from early Thursday night screenings, which made $8,6 million.
More: Ok, Let's Talk about the Fifty Shades Reviews
According to Reuters, 50 Shades has topped both the US and Canadian charts as of Sunday night, and made more than double the profits of the runner-up - Kingsmen: The Secret Service, which checked in at $35,6 million, according to studio estimates. That's not bad for January, but it was no match for Fifty Shades' loyal fanbase and heavy advertising. Kingsman, starring Samuel L. Jackson and Colin Firth tells the story of a top secret spy agency's training program and the global threat it faces from an evildoing tech genius. Not everyone's cup of tea apparently.
Watch the Fifty Shades trailer below.
Third place on the U.S. Presidents Day holiday weekend went to the family-friendly The SpongeBob Movie: Sponge Out of Water, based on the popular television show about a talking animated sponge, which sold $30.5 million in tickets at U.S. and Canadian theaters.
They say that marriage can sometimes destroy a couple's sexual chemistry - but that is...
'Fifty Shades Darker' is the tense new sequel to the erotic 2015 thriller 'Fifty Shades...
When Ana and Christian had their first fateful meeting, neither party knew much about the...
There isn't much originality in this rude female-led comedy, but its observations on single life...
Italian filmmaker Luca Guadagnino (I Am Love) reteams with Tilda Swinton for this fresh, tricky...
When Alice finds herself single after her last relationship comes to an end, her friend...
For a biopic of a real-life person, this feels like an oddly standard mob thriller....
Marianne Lane is ready for a relaxing European vacation, re-energising after a particularly busy time...
Whitey Bulger has had the FBI under his thumb for too long, and now people...
Irish-American criminal mastermind Whitey Bulger was arguably one of the most dangerous men in America...
Sometimes, the greatest hiding place is in plain sight. For twelve years from the mid-1990s,...
In a dark and corrupt world, the rich and powerful are the bad guys, while...
After all the hype, it's impossible not to expect steam from this adaptation of E.L....