The rock star turns 70 in April next year (17), but is still on top form despite his former reckless antics involving partying and drugs. During a discussion at Cannes Lions International Festival of Creativity, Iggy explained how he intends to keep up his energetic public persona for as long as possible while embracing the changes that come with ageing.

"To me, when I think of 'old,' I think of a process of giving up, or giving ground, and a shrinking of the sphere of life," he said on Wednesday (22Jun16). "Those are necessary tactical situations that arise as you live longer and longer. Not to mention, you have a history, too, so everyone's got the goods on you. But in my case, I've kind of gotten a pass on that. I feel better, in general, now than I did when I was 18, 19, 21... I don't mind the spot I'm at, but it's a new spot. There's a lot of things I can't do now that I could do when I was 25. But because I was basically kind of a loony, what's happened with me is that the less I can do, the better off I am! But I can do a music show, and I enjoy that. And I can do an advert, or a part in a film, or a radio show. And I really enjoy those things."

Another topic discussed during his chat was how social media plays a part in the marketing trade, with reality TV star-turned-businesswoman Kim Kardashian's name popping up. The singer can understand why the brunette beauty has such a mass online following, boasting over 120 million fans on Instagram and Twitter, as she breaks the Western ideal with her curvaceous figure - which he couldn't help but praise.

"She's got a big old Armenian butt, and little Armenian legs, and is a nice-looking Armenian beauty," he gushed. "I like beautiful things. I even love pretty clouds. And there's so many different kinds of beautiful people, and beautiful imagery, and beautiful things to appreciate in the world. It seems like, through some process of unnatural selection, we're just presented over and over with the cowboy, the swinging detective, the 6-foot-plus blonde model with no butt. I think (Kim) helps..."