Pudsey The Dog: The Movie Cashes In On A Reality Star
Pudsey is banking on a big weekend
Over the past decade or so, filmmakers have been cashing in on the success of British TV comedies while trying to earn a bit of box office glory. The uniting feature behind these movies is a low budget and a release based on lots of advertising and very few press screenings, as opposed to more long-lasting British TV comedy-based films featuring Monty Python, Mr Bean or Alan Partridge. Clearly the goal for these cheaper productions is to have a huge first weekend.
Pudsey: The Movie
Harry Enfield and Kathy Burke brought their silly teen sketch-comedy characters to the big screen for Kevin & Perry Go Large in 2000, while Sacha Baron Cohen put his rapper in cinemas for Ali G Indahouse in 2002. But everything changed with The Inbetweeners movie in 2008, which stormed to major financial success against all expectations. It even caught critics off guard because there were no press screenings at all. And this is the pattern that has repeated over the years, from The League of Gentlemen's Apocalypse (2005) to Keith Lemon: The Film (2012) to last month's Mrs Brown's Boys D'Movie.
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