Jimmy Choo is to collaborate with Rob Pruitt on a new capsule cruise collection for its spring/summer 2013 range.
Jimmy Choo is to collaborate with Rob Pruitt on a new spring/summer 2013 collection.
The Fashion house will join forces with the contemporary artist - who is known for his array of colourful work - on a capsule cruise collection, and the brand is hoping his influence will lead to the creation of some ''very collectable and uniquely beautiful'' products.
Jimmy Choo creative directors Sandra Choi and Simon Holloway said: ''We were captivated by Pruitt's energy, his computer screen use of colour and the festive exuberance of his prints and materials; there were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography.
''We sensed that Rob's twist on Jimmy Choo glamour would yield something very collectable and uniquely beautiful.''
The collection will feature shoes, small leather accessories and handbags, and it is expected to arrive in Jimmy Choo boutiques and online in November 2012.
The brand is no stranger to working with contemporary artists after joining forces with Nan Goldin for its spring/summer 2012 Icons cruise collection.
What's more, Marilyn Minter and Richard Phillips were onboard for Jimmy Choo's spring/summer 2011 Crystal cruise collection and spring/summer 2008 collection respectively.