Kanye West’s new video for ‘Famous’ might just be his most controversial and thought-provoking work yet. Visuals from the video premiered on Friday night and fans watching live on Tidal couldn't believe their eyes, as uncanny likenesses of celebs including Taylor Swift, Amber Rose, Bill Cosby and Caitlyn Jenner all appeared on screen completely naked.

Kanye WestKanye West has unveiled his ‘Famous’ video.

Introducing the video West told the crowd: "I wanna thank Eli first of all who was in the project every day …I don't wanna give away how it all happened. I wanna thank all my family, my wife, and y'all supporting ideas and truth. I got one question though. Would you like me to play that back?”

Celebrities featured include, Taylor Swift, Rihanna, Kim Kardashian, Caitlyn Jenner, Chris Brown, Ray J, Amber Rose, Donald Trump, Anna Wintour, George Bush and Bill Cosby. According to Consequence of Sound, the celebs are all wax figures, which might explain their uncanny likeness.

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The video features the 12 famous faces sleeping in a bed together and is inspired by Vincent Desiderio’s painting ‘Sleep’. Speaking about the video to Vanity Fair, West said: “We were very careful with shots that had [something] sexual to take them out.”

As for why he chose certain people, well they all have a connection to the rapper. For example West famously said that then President George Bush ‘doesn’t care about black people’, during a live TV fundraiser for the victims of Hurricane Katrina.

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Then earlier in the year West tweeted: ‘BILL COSBY INNOCENT !!!!!!!!!!.’ But when asked of Cosby’s inclusion was an endorsement, West said: “It’s not in support or anti any of [the people in the video],” West said. “It’s a comment on fame.”

West also revealed he was given permission by his wife to make the video. “[I say] a lot of lines other wives would not allow a husband to say,” he said. “But my wife also puts up photos that other husbands wouldn't let them put up. One of the keys to happiness in our marriage is we’re allowed to be ourselves.”