R&B veteran Keith Sweat hopes his reality TV show focusing on his attempts to reunite Dru Hill proves a hit with TV executives - because he wants the one-hour special to become a series.
In Keith Sweat's Platinum House, which aired on Atlanta, Georgia network Peachtree TV on Monday (23Feb09), the legendary star brings together Sisqo, Nokio, Jazz and Tao for a full-scale reunion and new album as they attempt to patch up their differences.
The How Deep Is Your Love singers have been largely absent from the music industry since the release of their last disc, Dru World Order in 2002.
They have seen two bandmates, Woody and Scola, depart the group and hired new star Tao last year (08) in preparation for a comeback.
Their chart return has been plagued by tensions within the latest line-up - and every development was recorded for the reality show.
But Sweat hopes that by exposing all of their issues on camera, they will have attracted more interest in the programme, and in turn land a deal to make the show a more long-term fixture.
Speaking before the show aired, he said: "This is like the springboard to other syndication opportunities, other arenas like VH1, TV One and E! Entertainment.
"It just depends on how well its accepted But I think the idea is strong. People wonder, Where is SWV? En Vogue? New Edition? People wonder about these groups. You know, Why did Guy break up? Did they really not like each other?"