Kendrick Lamar overhauled Michael Buble as King of Spotify.
Kendrick Lamar's new album To Pimp a Butterfly, which was released one-week early, has broken streaming records on Spotify. Tracks from the record notched up 9.6 million streams on the first full day of release, more than any LP in the streaming service's seven-year existence.
Kendrick Lamar's To Pimp a Butterfly racked up 9.6 million streams in one day on Spotify
To Pimp a Butterfly beat the record of 9.5 million set by Michael Buble's Christmas on Christmas Eve in 2014.
Lamar's album got a surprise release this week, one week ahead of scheduled. The decision was seemingly made without the rapper's knowledge and he tweeted: "I WOULD LIKE 2 PERSONALLY THANK @Interscope FOR F*CKING UP OUR RELEASE.SOMEBODY GOTS 2 PAY 4 THIS MISTAKE !!!!"
Still, the record received stunning reviews. The Guardian said: "The full 80-minute epic itself is an ambitious and at times overwhelming reflection of its multifaceted complexity."
"There are no bangers," wrote Christopher Hooten of the Independent, "Not a single exposed hi-hat. If you like bangers take a deep breath. Instead, To Pimp A Butterfly follows in the same vein as i and The Blacker The Berry - searing social commentary interwoven with neo-G Funk, jazz licks and wounded sax."
On 17 March, Kanye West tweeted: "KENDRICK IS AN INSPIRATION. THANK YOU FOR THE VIBRATIONS AND THE SPIRIT. YOUR MEANING, MESSAGE AND EXECUTION ARE GIFTS TO THE WORLD."
To Pimp a Butterfly was produced by a number of high profile names included Dr Dre, Thundercat, Pharrell Williams, Flying Lotus and KOZ.