Kim Kardashian and Kanye West have become the new faces of Balmain's latest menswear campaign. The fashion house shared a series of shots from the Spring/Summer 2015 campaign on Instagram and, although it may have been a menswear shoot, Kardashian is equally as eye-catching as her husband. 

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The images were released on Monday (22nd December) and show the couple in a variety of darkened settings and intimate poses. In the first picture Kardashian holds West's jaw as she leans in for a kiss. In another, seemingly in reference to West's infamous 'Bound 2' music video, Kardashian lies over the top of a Batmobile-esque car whilst her husband, glad in leather trousers and a classic black blazer, stands in front of her. Another two appear to show Kardashian as the 'woman behind the man' as she stands in the background whilst West is the main focus. 

The photographs, the first in the #TheLoveBalmain campaign, were taken by photographer Mario Sorrenti who has previously done work for Vogue and Harper's Baazar. Balmain's creative director, in a statement acquired by E!, explained the company's motivation behind selecting Kardashian and West for their campaign and described them as "style icons  friends." 

"For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity - they are the new modernity. This is more than a campaign, it expresses something beyond clothes - it is a celebration of love and friendship. This is a new statement for Balmain," Olivier Rousteing, Balmain's creative director said in the statement. 

34-year-old Kardashian is not the only member of her family to have become the face of a major company this year as her younger sister Kendall Jenner signed a contract with Estée Lauder to be their representative in November. 

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