'12 Years A Slave' actress and Oscar winner, Lupita Nyong'o, is the new face of Lancôme, it was announced today.
Lupita Nyong'o is the face of new Lancôme, the French cosmetic company confirmed on Friday (4th April). Campaigns featuring the 31-year-old actress will be released in September.
Lupita Nyong'o won an Oscar for her role in 12 Years A Slave.
Nyong'o has enjoyed a busy year having starred as Patsey in the award winning historical drama 12 Years A Slave for which she received a Best Supporting Actress Oscar for her incredible performance. After years working behind the camera as a production assistant, writer, producer and director, Nyong'o has been catapulted into the spotlight owing to her incredible performance and beauty. It's no wonder the cosmetic company has singled her out as the new face of their brand.
Read more: Lupita Nyong'o: Where Is Hollywood's Brightest New Star Headed?
Lancôme are certainly revelling in the news which they have continued to announce throughout the day on their Twitter feed. Nyong'o is seemingly as pleased with their deal and she shared her new position on Instagram. In the short clip posted on the 31-year-old actress' Instagram page, Nyong'o announced her involvement with the cosmetics company. In the clip, she says "I am incredibly excited to let you know I am the new ambassadress for Lancôme."
Beauty fans commenting on Nyong'o and Lancôme's posts have been pleased with the company choosing a black woman to represent them as those with dark skin are considerably underrepresented in the beauty industry.
By signing this deal with Lancôme, Nyong'o joins the likes of such actresses as Isabella Rossellini, Kate Winslet, Anne Hathaway, Julia Roberts and Uma Thurman. Models who have acted as spokeswomen for the company include Arlenis Sosa, Daria Werbowy and Rossellini's daughter, Elettra Rossellini Wiedemann.
.@lupita_nyongo joins Lancôme! #lupitaforlancome #beautyicon
© Alexi Lubomirski for Lancôme pic.twitter.com/oFLA2YiuoX
— Lancôme USA (@LancomeUSA) April 4, 2014
In a recent interview with Women's Wear Daily, Nyong'o discussed her decision to work with Lancôme stating she believed the company are "not dictating what beauty is." She emphasised how she felt using actors as ambassadors is "significant because actors are not just faces, they are spirits that people enjoy and relate to more than in an aesthetic way," further adding "we have the privilege of standing for something other than just looks."
She continued by praising company for having a "range of produces for every woman." Nyong'o explained how she had delivered a speech on beauty shortly before attending the Oscars and thus it is an area which is evidently important to the Kenyan-Mexican actress. Nyong'o concluded by stating "hopefully it's a symbiotic relationship - that I benefit from being associated with them, and they benefit from being associated with me, as well."
Read more: Olivia Munn Hired Lupita Nyong'o's Stylist.
Lupita Nyong'o is the new face of Lancôme, it was confirmed today.
Wakanda is one of Africa's biggest nations, it's still a third world country but it's...
After the release of The Force Awakens at the end of 2015, Disney and Lucas...
Disney's Queen of Katwe is set in the slum of Katwe in Kampala, Uganda where...
Using remarkably photorealistic animation, this remake of the 1967 Disney classic is warm and enjoyable,...
Appealing both to a new generation of viewers and fans of the series since the...
After the victory of the Rebel Alliance over the Galactic Empire and subsequent demolition of...
It's been thirty years since the Rebel Alliance; led by the noble Luke Skywalker, the...
Mowgli is a human boy known as a man-cub to his peers, among which are...
30 years ago, the Rebel Alliance struck their killing blow against the Galactic Empire. The...
Set three decades after the devastating events of 'Star Wars Episode VI: Return of the...
With a premise not much more believable than Snakes on a Plane, this slickly made...
Much more than a film about 19th century slavery in America, this sharply well-told true...
Director Steve McQueen joins the stars of '12 Years A Slave' to praise the immense...