Actress Paula Patton has been unveiled as the new brand ambassador for women's fashion firm Ellen Tracy.

The Precious star is fronting the company's latest stylish line and she admits she was drawn to the label because the clothes were both fashionable and affordable.

She says, "It was kind of an amazing blessing. Ellen Tracy (bosses) came to me and said would you like to be our brand ambassador? And I looked at the clothing and it was amazing, it's really well made, classic clothing that's affordable, but what I liked about it was you could add your own twist to it. You can keep it really classic and simple or you can make it as quirky and edgy as you want and add your own personality to it.

"Its purpose was not just to empower women but celebrate women."