The Firestarter hitmakers released The Day Is My Enemy on Monday (30Mar15) and they pulled off an ambitious stunt to promote the record by beaming its cover artwork onto the home of British politics as well as Battersea Power Station and Shoreditch High Street subway stop.

Images of the stunt, showing the album's illustration of a fox lit up on the London landmarks, were later shared with fans on the band's Instagram.com page.