Avengers: Age of Ultron did huge business overseas ahead of its U.S release
Avengers: Age of Ultron is certainly tracking to bother those movies in the Top 5 grossing of all time, taking a massive $201.2 million across 44 territories this past weekend. The Disney-Marvel superhero sequel rolled out in 55% of international marketplaces including France, Italy, Germany and the UK, outperforming its projection by around $35 million.
Scarlett Johansson stars in Avengers: Age of Ultron
"The bar was high, but this is a sign of unbelievable momentum in the marketplace," said Dave Hollis, Disney's distribution chief. "It all goes back to the strength of the brand and the incredible work the Marvel team does in telling stories in such a consistent way and creating these worlds."
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The movie - starring Robert Downey Jr, Chris Evans and Scarlett Johansson - opens in the US next week where it is expected to take more than $200 million, possibly eclipsing the $207.4 million taken by its predecessor. The film carries with it a $250 million price tag, which should be comfortably made back by Friday.
"We are living in rarefied air with 'Avengers' to be even talking about these kind of numbers," said Paul Dergarabedian, senior media analyst at Rentrak. "A weekend like this is why a lot of people think it could be even bigger than the first one."
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Gregg Foster, Imax Entertainment CEO, likened the franchise to Harry Potter, saying, "This picture is right in our wheelhouse.It's a fanboy title, and those are the pillar titles that drive what we do. It's building a similar relationship with audiences. That became a tradition to let's go see Harry Potter in Imax."
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