BLACK EYED PEAS star WILL.I.AM is starting off the New Year with his own record label.

The MY HUMPS hitmaker will officially launch the music group with Brazilian salsa great Sergio Mendes' new album, TIMELESS, on Valentine's Day (14FEB06).

The first album features many of Mendes' classic tunes revamped by Will.I.Am and other modern producers.

Other releases planned for the new label include Macy Gray's new album and the debut solo album from Will.I.Am's bandmate Fergie.