It's testament to SXSW's growth that probably the biggest talk show host in America is heading to Austin, Texas, for a week of shows from the festival. Jimmy Kimmel will broadcast his 'Live' show from the heart of South by Southwest next week, setting up shop at Austin's Joe R and Teresa Lozano Long Center for the performing arts.

SXSWJimmy Kimmel Is Heading to SXSW

The Austin shows will be Kimmel's first outside of his regular Hollywood stage since he moved to the 11.35pm time slot in January 2014 - though his did visit Brooklyn for a week in November 2012.

Elsewhere, Bravo's Andy Cohen is also taking his show to SXSW, setting up into the Ballet Austin Academy for five shows starting on Monday (March 10, 2014).

"We're the only live show in latenight that is fully interactive - where our audience determines the questions we ask and our polls determine what we do on air," Cohen told Variety. "Our vibe is very similar to (SXSW) and Austin. The city's motto is 'Keep Austin Weird.' The one thing you know for sure about 'Watch What Happens' is that it's weird."

More: Soundgarden to play Superunknown at SXSW.

Because the festival attracts a diverse crowd - from celebrities to tech nerds - the guest potential for both Kimmel and Cohen is electric. Cohen has already confirmed Gabriel Mann, Seth Rogen, Dave Franco, Sonja Morgan, Shaquille O'Neal, Brandi Glanville.

Jimmy KimmelJimmy Kimmel Is Heading to SXSW

"We will be highlighting local businesses that might not make it on other shows," Cohen said. "We'll be talking to local people about crazy things like 'Who are the best strippers in town.' "

The size of the audience, for Cohen particularly, is massively increased at SXSW. The Ballet Austin holds 200, as opposed to the WWHL clubhouse in New York, which holds 22. 

In terms of music, Lady GaGa will play Stubb's on March 13 inside a Doritos 56-foot vending machine-shaped Bold Stage. 

The perform will be relatively intimate, for Gaga's standard anyway, with an average capacity of 2,200.