Steve Coogan, Chris Addison and Imogen Poots party hard in 'The Look of Love'
Steve Coogan, Chris Addison and Imogen Poots party hard in 'The Look of Love'

Upcoming biopic 'The Look of Love' based on the life of glamour entrepreneur Paul Raymond hit London yesterday (April 15th 2013) in its premiere with all the pizazz that Soho could offer.

'Alan Partridge' star Steve Coogan still seemed a little in character, shunning a tie and opting for an eye-catching shirt with several top buttons undone when he hit the red carpet at the Curzon Soho in London alongside his glamorous co-stars Anna Friel and Tamsin Egerton who play his onscreen wife and daughter respectively. While Anna was positively glowing in her ankle length yellow and gold dress that certainly matched up to the glorious English Springtime, Tamsin opted for a white, long-sleeved, floor-length number that flattered her elegant frame.  Former 'Mock The Week' host Chris Addison and current host Dara O'Briain also made appearances on the red carpet having both featured in the biographical comedy, as well as 'Boy Meets Girl' star James Lance who played Raymond's business associate Carl Snitcher in the movie.

'The Look of Love' has a nationwide release date of April 26th 2013, and, with a hilarious star-studded cast and direction from the BAFTA winning Michael Winterbottom ('In This World', 'The Trip'), it is definitely not worth missing out on this year.

Steve Coogan arrives at 'The Look of Love' London premiere
Steve Coogan arrives at 'The Look of Love' London premiere

Anna Friel arrives at 'The Look of Love' London premiere
Anna Friel arrives at 'The Look of Love' London premiere

Tamsin Egerton arrives at 'The Look of Love' London premiere
Tamsin Egerton arrives at 'The Look of Love' London premiere

Anna Friel, Steve Coogan and Tamsin Egerton get together at 'The Look of Love' London premiere
Anna Friel, Steve Coogan and Tamsin Egerton get together at 'The Look of Love' London premiere

Chris Addison arrives at 'The Look of Love' London premiere
Chris Addison arrives at 'The Look of Love' London premiere

James Lance arrives at 'The Look of Love' London premiere
James Lance arrives at 'The Look of Love' London premiere

Dara O'Briain arrives at 'The Look of Love' London premiere
Dara O'Briain arrives at 'The Look of Love' London premiere

Michael Winterbottom arrives at 'The Look of Love' London premiere
Michael Winterbottom arrives at 'The Look of Love' London premiere

Semi-nude dancers flaunt their feathers at 'The Look of Love' London premiere
Semi-nude dancers flaunt their feathers at 'The Look of Love' London premiere