Dreamworks strikes a deal with Sands China Ltd
In what must surely be a win-win deal (for the two major companies involved, at least), Dreamworks Animation SKG Inc have struck a licensing agreement with Sands China Ltd for the casino operator to use its characters – such as Kung Fu Panda and Shrek – at its Macau gambling resort. Macau was a destination for over 28 million tourists last year and with China fast becoming one of the world’s most influential and wealthiest places on Earth, this could well prove to be a timely and lucrative move for Dreamworks.
In February, Dreamworks, the company founded by Steven Spielberg and Jeffrey Katzenberg back in 1994, reported a fourth quarter loss, after its one new movie in that period, Rise of the Guardians, failed to perform as well as had been hoped. “The collaboration gives us a very nice home base here in one of the most important markets in the world and it’s a great branding opportunity,” said Katzenberg. The deal marks the first non-movie venture in Asia for Dreamworks and provides evidence that the company is having to look for alternative sources of income in troubling times for the movie industry.
Currently, Sands’ biggest competitor, Melco Crown Entertainment Ltd offers its visitors an array of attractions, including the House of Dancing Water, featuring motorcycle stunt displays.
A Kung Fu Panda Balloon At The Macy's Thanksgiving Parade
It’s the year 2045 and the only way to survive on Earth is to escape...
At a time when there's so much incertainty in the US political climate, a film...
For his adaptation of the Roald Dahl classic, Steven Spielberg reunited with screenwriter Melissa Mathison,...
One of Roald Dahl's most popular children's novels The BFG is once again going to...
Sophie and the other girls at Mrs. Clonkers orphanage share a big sleeping dorm and...
Sophie has spent her life alone. She lives in an orphanage full of girls just...
Steven Spielberg takes on the Cold War with a stately, sentimental thriller that gurgles along...
It's the height of the Cold War and things are getting tense between Russia and...
James Donovan is a simple insurance lawyer from Brooklyn, New York whose cases have never...
In 1960, the hard work of many good people was tested greatly. The height of...
A relentlessly smiley-glowy tone threatens to undo this film at every turn, but it's just...
A biography of iconic filmmaker John Milius, this engaging documentary features some of the biggest...
When John Hammond of genetic engineering company InGen manages to clone dinosaurs from prehistoric DNA...
A historic epic from Steven Spielberg carries a lot of baggage, but he surprises us...