America's Milk Processors bosses have landed a little superhero help for their latest 'Got Milk?' advertising campaign - Superman. The big screen's new Man of Steel, Brandon Routh, appears in the new print ads, donned in the famous red, blue and gold - and sporting a milk moustache. The new ad, which will debut in America next month (MAY06), features the line, "Super. That's how milk makes you feel. The calcium helps bones grow strong, so even if you're not from Krypton you can have bones of steel."