British actor Warwick Davis has apologised for posting a promotional message on during the two-minute silence observed by the U.K. public on Tuesday (11Nov14) to remember military veterans.

The Harry Potter star tweeted a picture of his new luggage line on the micro-blogging site along with a plug for a baggage company at 11:01 local time, halfway through the two-minute silence to honour those who lost their lives in war.

Davis was blasted by some of his followers over the blunder, and the actor has now apologised, blaming the ill-timed tweet on an Internet connection issue.

However, he also risked worsening the situation when he admitted he was "not aware" of the planned silence, even though it takes place in Commonwealth nations every year at 11am on 11 November.

He writes on, "My sincere apologies for what appeared to be an ill-timed Tweet earlier today. I was not aware of todays (sic) 2 min silence. I will never forget... I had actually written the Tweet much earlier but it had not sent. The app then sent when there was an Internet connection at 11:01. Sorry."

Davis has since deleted the luggage message.