In an Alan Partridge-eqsue event, Will.i.am seemed to be suing his fellow pop star Pharrell for his use of the phrase “I am”. Don’t worry though; you can say things like “I am tired” or “I am angry” to your friends. Will.i.am won’t sue you, we think.

Will.i.amWill.i.am performing with Miley Cyrus on Jimmy Kimmel Live

Will.i.am, a voice coach on the judge after making his name with The Black Eyed Peas, was reported to be taking Williams to court because he “I AM” is a trademark of his, and that Pharrell's logo is “confusingly similar” to his “i.am+” iPhone camera add-on.

Pharrell WilliamsPharrell Williams was surprised at Will.i.am's actions

Pharrell Williams told Rolling Stone magazine: “I am disappointed that Will, a fellow artist, would file a case against me. I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will's trademark claims will ultimately be found to be as meritless and ridiculous as I do.“

Will.i.amWill.i.am claims "I am" is his

“i am OTHER” is the brand set up by Will.i.am; it’s an online service that strives to discover new talent – something that the rapper has become more and more interested in since judging talent on The Voice. Will.i.am's lawyer Ken Hertz has now denied there is going to be a courtroom showdown. "Will.i.am is not suing Pharrell Williams," he told Radio 1's Newsbeat. "What Will.i.am has done is what any trademark owner must do to protect and maintain a trademark. This is a run-of-the-mill trademark dispute that has been going on since late last year.”