The average 30-second spot on a network TV show during the first three months of this year cost $125,634, down 12 percent from the same period a year ago, according to New York media shop TargetCast and reported in today's (Tuesday) online edition of Advertising Age. ABC, CBS and Fox saw ad rates tumble between 9 and 12 percent, while NBC's dropped nearly 25 percent. The decline was attributed to lower audience numbers during the writers' strike.




01/04/2008