New venture Infinity will be a partnership between the hitmaker's Grupo Fernandez Corporation and Universal's entertainment division, GTS, according to Billboard.com.

A statement from Fernandez reads, "I've always been interested in supporting and investing in music. Throughout the years, I've had a really good relationship with my label which is why I am sure that with Infinity we will strengthen and create various options and opportunities for the Mexican audience."

The newly-formed company's first project will be Spanish star David Bisbal's upcoming Mexican tour, which will kick-off in October (15).