Alexandra Burke has sashayed and swayed into the hearts of Saturday night viewers since appearing on BBC One’s Strictly Come Dancing; however, recent reports of her wearing a fur coat have grated with some viewers after she appeared in an anti-fur advertisement just four years ago.

Alexandra BurkeAlexandra Burke has angered some fans after wearing fur

The former X Factor winner has been branded "disgusting" for wearing a fur-lined jacket, despite stripping naked to protest the wearing of fur in a campaign for PETA.

One Twitter user wrote: "Just throwin it out there that Alexandra Burke wears real fur coats made from skinned wolves even after joining a campaign against fur. Disgusting #Strictly @bbcstrictly (sic)."

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Another added: "Alexandra Burke is a #fake, she was seen on her VT last night wearing fur on her jacket #CanadaGoose . Clearly she only did the PETA thing just for PR."

And a third critic added: "Alexandra Burke....poses for PETA anti-fur campaign then proceeds to wear a real fur trimmed coat. Disappointing."

Speaking about her thoughts on wearing fur during the campaign in 2013, the star - who last weekend found herself in the bottom two on Strictly after her rumba failed to wow the judges - she said: "When I found out what happens to animals on fur farms my heart just sank.

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"I have animals and the thought of someone hurting them so they can be turned into a coat makes me sick.

"Anyone thinking about buying or wearing fur should watch PETA’s videos of animals suffering on fur farms - after seeing them, I can’t imagine anyone would want to be caught dead in fur."

Following the dance-off, the singer and her dancing partner Gorka beat comedian Susan Calman in the dance off and won themselves a place in the quarter finals.