G.i. Joe Sequel Suffers 3d Delay
Bruce Willis and Dwayne Johnson's G.I. Joe sequel has been pushed back nine months so film experts can convert the action movie into 3D.
G.I. Joe: Retaliation was set to wow cinemagoers this summer (Jun12), but Paramount Pictures executives have decided to move the release of the movie to March (13) while they undertake the time-consuming 3D process - reports Deadline.com.
Converting a film into 3D hasn't always been successful - critics of the process savaged 2010's Clash of the Titans for unnecessary use of the technology, while this year's (12) re-release of Titanic in 3D was a worldwide box office hit.
A studio insider tells the movie industry site, "We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally. Jim Cameron did all of Titanic‘s 3D in post (production) - and look how well that movie turned out."
Paramount have had success delaying a movie before - they shunted Martin Scorsese's Shutter Island from October 2009 to February 2010 and enjoyed box office success.