Alan Partridge: Alpha Papa - Trailer

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Alan Partridge makes a return as the superficial radio nitwit we all love in the upcoming next instalment of the Partridge franchise 'Alan Partridge: Alpha Papa'. The trailer now released shows Alan discussing movie titles with his associates, being particularly drawn to the title 'Colossal Velocity'. When the title 'Alpha Papa' is suggested, appropriately representing his initials in the radio alphabet and loosely meaning 'top daddy', he is underwhelmed, sticking as usual to his own thoughts. The film takes place in Norwich, Norfolk where his employer North Norfolk Digital is about to be taken over in a brutal siege by a major media company and given the new name, Shape.

Alan Partridge is a long-running comedic character by Steve Coogan who is about to be re-awakened in his latest movie which he has co-written alongside Armando Iannucci, Neil Gibbons and Rob Gibbons who have all previously worked on much of the Alan Partridge franchise, as well as Peter Baynham ('Bruno') and Patrick Marber ('Notes on a Scandal', 'Asylum'). Directing the flick is BAFTA TV award winner Declan Lowney ('Father Ted') and the film is said to be following on from the web series 'Mid Morning Matters with Alan Partridge'. 'Alan Partridge: Alpha Papa' is scheduled to hit cinemas this summer on August 7th 2013.