Avicii To Sell Unusual Merchandise At Ultra Music Festival Concept Store
Swedish producer and DJ Avicii is trying something different at next weekend's Ultra Music Festival - which promises to turn Miami into a three day rave in the sunshine. Avicii, whose song 'Wake Me Up' is Spotify's most played track ever, is setting up a concept store pop-up at the festival and will sell a variety of branded items including t-shirts, flip-flops, hats and condoms.
"It's the start of the year," Pournouri said of the festival week. "Everybody is there. We're treating it as a very authentic place for a brand to speak to both fans and the industry."
The Avicii Store will open from March 24-31 on Lincoln Rd at Collins Ave in South Beach and will offer t-shirts, hoodies, tank tops, tote bags, flip flops, stickers, snapbacks, temporary tattoos, iPhone cases, sunglasses and, of course condoms.
Avicii's releases TRUE (Avicii by Avicii) - a remix album of his smash hit record - on March 25.
The Ultra Music Festival runs from 28-30 March. This year's live headliners include 2 many DJ's, Basement Jaxx, Chase and Status, Cut/Copy, MGMT and M.I.A.
More: Ultra Music Festival's jaw-dropping line-up.