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Music Independence Day: MTV's Twist On 4th July Celebrations
By Lauren James in Movies / TV / Theatre on 12 June 2013
MTV Network's July 4th celebrations to welcome new artists at a time when it's difficult to get noticed.
As America celebrates independence of 4th July, cable entertainment channel MTV will host its own spin on the day's festivities with a planned 'Music Independence Day', which will celebrate music, giving lesser-known artists an opportunity to gain exposure, according to the Associated Press.
In a return to its musical roots, along with VH1 and CMT, MTV will turn Wednesday 4th into an all-day party with hours dedicated to various different genres.
Successful mainstream acts, like Justin Timberlake or Bruno Mars, will be honoured but emerging bands will be able to compete with each other on the online 'Artist Platform' to win a TV-airing of their music video.
Continue reading: Music Independence Day: MTV's Twist On 4th July Celebrations