Adele's North American Tour Sells Out In Minutes
Trying to get tickets for Adele’s latest tour has proved to be a futile exercise for many American fans, as all dates on her North American tour next summer sold out within minutes yesterday.
Last week, the 27 year old British singer announced a 56-date jaunt on the North American continent starting in July 2016, to follow-up the incredible 5.2 million sales of her latest album 25. When the tickets went on sale on Thursday (December 17th), all of the dates sold out in a matter of minutes.
Fans wanting to get their hands on tickets were reportedly refreshing pages for 45 minutes, only to be left frustrated as all the tickets for the live dates, which start in St. Paul, Minnesota in July and end in Mexico City in November, disappeared rapidly.
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This is despite recent news that Adele had teamed up with online ticket sales specialists Songkick in order to limit scalpers and computer programmes used by them, and that the link-up had worked well when tickets for her sold-out European tour went up for grabs earlier this month.
According to the New York Times, Songkick managed to block estimated sales of 53,000 to known scalpers or rogue computer programmes designed to block-book tickets for an event (known as ‘botnets’) and then sell them on at inflated prices to fans, part of the reason that tickets for major events seem to disappear so very quickly.
However, though those efforts are estimated to have saved around $6.5 million in mark-ups, some users pointed out that the personal information of other users was visible via the websites as they checked out.
These glitches were downplayed by Songkick, who stated to Billboard last week: “at no time was anyone able to access another person's password, nor their payment or credit card details (which are not retained by Songkick).”
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