Itzy - In The Morning Music Video

Having just dropped their fourth mini-album 'Guess Who', K-Pop girl band Itzy slay in the uber-sexy video directed by Bang Jae-yeob for their new single 'In The Morning'.

They already expressed how "Not Shy" they are with their Korean number one album last year, but they take that self-assured vibe to a new level in 'Guess Who' lead song 'In The Morning'. Here they show off some flawless choreography while strutting their stuff in myriad hot outfits including all-black PVC, and we are totally here for it.

The song was inspired by the social deduction game Mafia, hence the three physical album "phases": "Day", "Night" and "Day&Night".

Produced by Park Jin-young, Earattack and JQ, the new album is a hearty blend of hip hop, trap, dance and R&B elements - which is essentially what makes K-Pop so great.

"Personally, I think we'll be able to show our fans a deeper and more mature side of us through this album", Itzy's Chaeryeong told Vice. "This album is not just bright with happy songs, it’s like our own takes and immersions complete the music and performance. Compared to the previous ones, I think our expressions and [the] stories we’re telling may be the main point of this album."

'Guess Who' is out now on JYP Entertainment.