Apple have set the standard high, did director Joshua Michael Stern get it right?
Apple is famed for its increasingly innovative design, high build quality and improbably rise to the top of the technology ladder. The story of Steve Jobs – the man who brought the company into the 21st century having initially left them – was just waiting to be told.
Ashton Kutcher at the Jobs premiere
But now it’s here, does it live up to Apple’s incredible standards? Ashton Kutcher plays the titular character, Mr. Jobs, who died in October 2011. Unfortunately, according to the critics, he hasn’t seem to have done his subject justice.
Check out pictures from the Jobs premiere
“Steered by a lead actor and director, Joshua Michael Stern, who are both way out of their respective leagues, Jobs is excrutiating, failing to entertain and all but pissing on its subject's grave,” say Slant Magazine.
“Avoids outright hagiography, but more or less embodies the sort of bland, go-with-the-flow creative thinking Jobs himself would have scorned,” say Variety, echoing the most common criticism: that Jobs wouldn’t have liked Jobs.
“At an overlong 127 minutes, Jobs paradoxically feels like it's rushing through Jobs' life and times, never capturing the man's contradictory nature or satisfyingly placing him in a specific historical context,” say The Wrap.
It looks as though the long-awaited biopic is set to bomb, but it’s a tad too premature to announce that. A 42% rating on Rotten Tomatoes seems to suggest it’s well on the way, though. But despite the negative reviews, Jobs’ reputation, as evidenced by the reaction to his death, should be enough to ensure the film isn’t a financial failure.
Jobs hits cinemas on August 16th.
Ashton Kutcher On The Set Of 'Jobs'
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