The singer is suing the company for branding their products with the moniker similar to her name
Beyoncé has built up quite a brand with that one, single name and it seems she is not willing to share the spotlight with anything that sounds even remotely like it. The superstar singer is suing a company called Feyonce Inc. for using the term Feyonce on their products.
Beyonce is suing Feyonce Inc. for its name similarity
The Crazy in Love singer claims that the company sell products that too closely resemble her artist name, further stating that the bootleg company is damaging her image.
NME has reported that Feyonce Inc. has ignored Bey’s requests to cease and desist from selling sweaters, shirts, hoodies and more.
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Some of the merchandise sold by the company even have the Single Ladies singer’s iconic lyric - Put A Ring On It - written on the product which, Bey’s lawyers claim "further solidifies the connection between Beyonce? and the unauthorised products".
The lawsuit states: "Defendants adopted the Feyonce? mark to call to mind Beyonce? and her famous song.
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"Defendants’ conduct described herein is intentional, fraudulent, malicious, wilful and wanton.
"Seeking to captialise on the notoriety of ‘Single Ladies’ with its famous lines ‘put a ring on it’. Defendants are selling merchandise bearing the Feyonce mark - a misspelling of fiancé? - intended to call to mind Beyonce? and her famous song."
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