One Direction singer Harry Styles was welcomed into the fashion throng with the high profile British Style Award, voted for by the public. Styles was presented with the award, which honours "an individual who most embodies the spirit of London and is an international ambassador for London as a leading creative fashion capital," by three-time previous winner Alexa Chung.

Former British Style Winner Alexa Chung Presented The Award This Year.

Supermodel Kate Moss was honoured with a special award dedicated to her 25 year-strong career in fashion as well as her continued influence upon the fashion industry, as exemplified by her upcoming Playboy cover shoot to coincide with both the magazine and Moss' 40th birthdays.

Next Page: The bright young stars of British fashion design.