Cara Delevingne is once again following in the footsteps of Kate Moss with the news that she’s to be the face of Rimmel London’s new campaign.

Despite recent hints that she’s quit modelling for good following her struggles with depresion, it appears that she’s prepared to make a comeback to the industry after a seven month hiatus.

The 23 year old will feature in her first ads for the cosmetic company later this year. She’ll be joining fellow British stars Georgia May Jagger and Kate Moss, the latter of whom has been associated with Rimmel London for 15 years.

Cara DelevingneCara Delevingne is to join Kate Moss as the face of Rimmel London

Montse Passolas, the brand’s vice president of global marketing, admitted the move to sign up Delevingne was partly to do with her massive social media presence, which in his words will allow Rimmel London to “reach out and talk to our core consumers”.

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Delevingne, who has lately moved into acting, playing the lead in Paper Towns and set to feature prominently in the new Suicide Squad movie, told about her new modelling job: “My first memory of Rimmel was watching the adverts with Kate [Moss].”

“I was very much a tomboy growing up so I never really wore make-up but I was always fascinated by how edgy and captivating the brand and its ambassadors were. It's such an iconic cosmetic brand that represents ‘the London girl’. It was a natural partnership.”

“The brand philosophy and core brand identity is in line with my own style and attitude. I am proud to be English and jumped at the opportunity to collaborate with such an iconic English brand.”

Johanna Businelli, the brand’s chief marketing officer of colour cosmetics, added: “We are very fortunate to have Kate Moss but Cara is also a fantastic fit… …[she] is a true British woman and she has true British style - a classic beauty and she also has this imitable attitude.”

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