Sherlock Holmes and Alvin and the Chipmunks The Squeakquel reversed positions on the Nielsen VideoScan First Alert sales chart last week, with Sherlock taking over the top spot, followed by Alvin in second place. A week earlier, Alvin had been the clear winner. On Home Media magazine's rental chart, Sherlock remained at the top for the second week in a row. In something of a surprise, the top new release hitting the sales chart was the Blu-ray release of The Lord Of The Rings The Motion Picture Trilogy , which is priced at $99.98. It entered the chart at No. 5 overall and at No. 1 among Blu-ray-only discs In its third week, The Blind Side moved up to third place (from fourth last week), while New Moon finished fourth in its fifth week on the chart.