Donatella Versace believes social media has revolutionised fashion and has made it less for the ''elite''.
Donatella Versace thinks social media has transformed the fashion industry.
The Vice President of the Versace thinks the way trends and movements are created has now become a ''democracy'' and is no longer dominated by the ''elite''.
She told The Guardian newspaper: ''Before that (social media) we were in a little enclosed circle - fashion designers and journalists. But fashion is not an elite any more: it is a democracy. The real new things are things you see on the street.''
Donatella doesn't have her own Instagram or Twitter accounts but realises the importance of social media and has staff at the label who can shape the company's presence in the right way and on behalf of her.
She said: ''I need someone next to me, who understands me immediately, who I can prod to post for me.''
Although Donatella remains as artistic director of Versace she has handed over design responsibilities for the new Venus capsule collection to Belgian/Italian designer Anthony Vaccarello, whose career she has followed from the start.
The 60-year-old Italian blonde knows it was the right decision because he has his finger on the pulse of youth culture and has brought a ''fresh eye'' to the range.
She said: ''I understand it is the right moment to give it up. I'm not 25, and going out every night. You need to be able to see what is going on, to listen to their language and to go where they are. I cannot do that, even though I would love to. If I do, it's not going to be radical.''
She added: ''Anthony can do that. His sensibility is similar to the DNA of Versace, but he has a fresh eye.''
The Versus Collection is available at versusversace.com
Exposing some of the sickest songs of the iconic rock band's career.
Where does Billie place among the Bond theme greats?
On the 8th October 1980 Talking Heads released not only one of their most significant albums but also one of the most significant albums of the last...
She’s set to become the youngest to ever headline Glastonbury.
As the summer ended and Fall arrived, some great new releases dropped in September, including the first new music from ABBA in 40 years!
On the 1st October 1991 Prince, together with a new backing band - The New Power Generation, released his 13th full length studio album - 'Diamonds...
Olly Alexander AKA Years & Years pulls us into a sexy fantasy world in the trippy video for his latest single ‘Crave’.