Donatella Versace will appear in avatar form at ComplexLand's immersive installation when virtual attendees try to get their hands on a pair of the limited edition Trigreca sneakers.
Donatella Versace has been turned into a virtual avatar.
The 65-year-old Italian fashion designer and Versace chief executive will appear as a computerised alter ego decked out in a striking two-piece printed trouser suit and shades to greet customers as part of the virtual immersive installation, ComplexLand, where they will be able to buy a pair of Versace's limited edition Trigreca sneakers, of which there are only 100 pairs available.
Donatella said: “I am very excited about this project. It is my first time as a virtual identity, and I find it super modern and cool and absolutely in line with the brand aesthetic and current approach.
“It was a fun process to develop my virtual alter ego and I very much looking forward to interacting with the other virtual participants at ComplexLand.”
ComplexLand is the virtual replacement for the annual ComplexCon festival - where shoppers can get their hands on limited drops and watch live performances and panels - which couldn't take place due to the ongoing COVID-19 pandemic.
Neil Wright, head of collaborations and experiential at Complex Networks, the organisers of the event, said: “It was very important to make sure that we tried to capture the spirit of ComplexCon as much as possible in the digital environment."
The likes of Selena Gomez, LL Cool J, Lil Kim and Timothée Chalamet have made appearances at ComplexCon, which first launched back in 2016.
ComplexLand takes place between December 7 and December 11.
On the same day that Glastonbury welcomed back Margate's adopted sons, The Libertines, Margate itself put on it's very own Leisure Festival as it...
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...