Actor-turned-activist Edward Norton has launched a new Earth Day contest offering $50,000 (£31,150) to charities which raise the most money for an eco-friendly cause.
The Fight Club star, who is a United Nations Ambassador for Biodiversity, will reward the three campaigns that pull in the most donations for environmental initiatives by 15 May (12).
He says, "I think it's very clear that figuring out how to live sustainably within the environmental systems that support us is the defining challenge of our era.
"Earth Day is important because it's about waking up more people to that challenge and committing to engage in it ourselves."
The first place winner will receive $25,000 (£15,625), while second and third places will get $15,000 (£9,374) and $10,000 (£6,250) respectively.
Actor Ian Somerhalder's IS Foundation is among the charities which have entered the competition thus far.
Imagine a world without dogs. It hardly bears thinking about, but in this dystopian look...
Dramas exploring the nature of death and the true meaning of life are always in...
Love, time and death connect every single human being on earth, we long for love,...
Frank is a hot dog Wiener who's packed into a vacuum seal bag with all...
Mexican filmmaker Alejandro Gonzalez Inarritu continues to reject traditional narrative structures with this whizzy, ambitious...
While preparing to film 'The Grand Budapest Hotel', director Wes Anderson and company scouted for...
The cast and crew of 'Birdman' discuss the visionary filming techniques behind the movie in...
Riggan Thomas (Michael Keeton) is faced with a serious problem. In an attempt to make...
20 years ago, Riggan Thomas (Michael Keaton) played the iconic Birdman - a comic book...