Emma Watson, who was newly appointed a United Nations Goodwill Ambassador for women in July 2014, made her second major speech on Friday at the World Economic Forum in Davos, Switzerland, and targeted gender inequality while helping unveil the next phase of her HeForShe campaign.


Emma Watson
Watson made another passionate speech on gender equality

The 'Harry Potter' star's main aim was to try and encourage men and boys to join the struggle for equal rights as part of the newly launched initiate called the IMPACT 10X10X10, and she also shared the impact HeForShe has had on her own life.

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"Since HeForShe launched ... it would be fair to say that my colleagues and I have been stunned by the response," Watson said to the crowd. "The HeForShe conference was watched over 11 million times, sparking 1.2 billion social media conversations, culminating in the #HeForShe hashtag becoming so popular that Twitter painted it on the walls of its headquarters. Men from almost every country in the world signed up to our commitment. Everyone, from Desmond Tutu to Prince Harry to Hillary Clinton to Yoko Ono have issued their support or contacted us since Sept. 20. Everything from marathons being run, merchandise being created, 15-year-old boys writing to national newspapers deploring female discrimination, young girls collecting hundreds of signatures - it's all happened in the last four months. I couldn't have dreamed it, but it's happened. Thank you so much."

Watson then spoke about IMPACT 10X10X10, which is geared towards working alongside governments, companies, and universities to advance the role of women in their establishments.

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"One of the biggest pieces of feedback I've had since my speech is that men and women want to help but they aren't sure how best to do it. Men say they've signed the petition. 'What now?' The truth is, the what now is down to you. What your HeForShe commitment will be is personal and there is no best way," she said. "Everything is valid. Decide what your commitment is, make it public, and then please report back to us on your progress so that we can share your story. We want to support, guide and reinforce your efforts. IMPACT 10x10x10 is about concrete commitments to change, the visibility of these commitments, and the measurability of them, too."

The British actress' first HeForShe speech at the United Nations headquarters soon went viral garnered a lot of support, including the likes of her fellow actresses.

Emma Watson
Watson launched the next phase of her HeForShe campaign

"I've had my breath taken away when a fan told me that since watching my speech she has stopped herself being beaten up by her father. I've been stunned by the amount of men in my life that have contacted me [to] tell me to keep going, and that they want to make sure that their daughters will still be alive to see a world where women have power and equality, economically, and politically," she said. "While I would love to claim that this campaign and the results of it are the results of my incredible speechwriting skills, I know that it is not. It is because the ground is fertile. It's my belief that there's a greater understanding than ever that women need to be equal participants in our homes, in our societies, in our governments and in our workplaces, and they know that the world is being held back in every way because they are not."

Watson concluded by stating, "Women share this planet 50/50 and they are underrepresented, their potential astonishingly untapped. We are very excited to be launching IMPACT 10X10X10 to bring HeForShe into its next phase. I'm here to ask you: What is the impact you can have? How, what, where, when, and with whom? We want to help. We want to know. And we want to hear from you."