Eva Longoria wants to launch her own fitness empire.

The former 'Desperate Housewives' star, who is currently focusing on producing other shows and owns her own Mexican restaurant, is reportedly eager to create her a series of diet and fitness DVDs targeted at Hispanic women.

A source close to the 39-year-old actress said: ''Eva noticed that there's a major lack of health resources for Latinas. So she wants to work with chefs at her restaurant, Beso, to produce video segments about diet and nutrition in addition to her own Jane Fonda-style exercise DVDs.''

The brunette beauty is rumoured to be in talks with a number of companies to help her move into the realm of fitness.

The insider told the US edition of OK! magazine: ''Netflix is already looking at backing her. Eva sees it as a real moneymaker.''

The actress previously admitted exercise is an important part of her life.

She said: ''I'm a runner. I don't need a gym, I'll go run anywhere. I was in Australia, Budapest and Paris...In Australia, I went running around the botanical gardens and when I got to Paris I ran around the Eiffel tower. And when I was in Budapest I ran around their little medieval section passing the castle. It's truly one of the best forms of exercising and the best thing to do while traveling because you get to sight-seeing and as I'm running I was really standing under the Eiffel tower at seven in the morning going 'this is so cool!' ''