The Apocalypse is a trending topic lately and you can bet that when Seth Rogen and Evan Goldberg took it on, it wasn’t going to be anything other than a party. And party Rogen does, along with co-stars Jay Baruchel, James Franko, Craig Robinson and Jonah Hill (along with probably every other Hollywood comedian you can think of.) It’s an homage to bromance, while also being constantly hilarious and, while This Is The End probably doesn’t qualify as high cinema, so far there are no complaints (or not too many, at least.) While the film saw its US premiere more than two weeks ago, it is only now coming to the UK with a release date set for June 28th. Ahead of the official premiere, Rogen, Goldberg and James Franco attended an advance screening of the film Tuesday (June 25) at the Charlotte Street Hotel in London.

Seth Rogen, Evan Goldberg, This Is The End Promotional Appearance
Evan and Goldberg have turned the end of the world into a Hollywood rager.

To commemorate the occasion, Goldberg gave a few more details about the deeper meaning behind the apocalyptic comedy. As you can guess, it’s all about male friendship. "I think," says Goldberg in the interview, "movies didn't focus on male friendship so much before because people were insanely homophobic, and just uncool about man-to-man relationships. Now people are more accepting." Which may be true, but that doesn’t mean that the movie hasn’t gotten a lot of flack precisely for being so focused on male bonds – and neglecting to feature complex female characters entirely. Goldberg has an answer for that too.

Watch the This Is The End trailer here.

"That kind of criticism is like the stupidest most bulls**t thing I've ever heard," says Goldberg. "I'm a guy! I'm not as good at writing about women. Kristen Wiig [who wrote Bridesmaids] is way better. I don't fully understand my wife's emotions – and I'm supposed to write an excellent female character and unravel the secret of women?" In any event, he adds, his wife was one of the producers of Bridesmaids "and I run all of my s**t past her". So there you have it – the unabashedly male-centric comedy is in theatres this week and, despite its flaws, it is still worth the ticket.

James Franco, Cannes Film Festival
The James Franco starrer has a lot to offer in terms of gags, not so much in depth though.