The award show will be the culmination of a whole new range of programming across multiple platforms.
The BBC is launching a brand new music awards show with Fearne Cotton and Chris Evans (the Radio 2 presenter) as the inaugural hosts. The awards will be BBC’s biggest musical event after Glastonbury and are intended to unite BBC One, BBC Radio 1 and BBC Radio 2 and culminate in a big live event this coming winter.
Fearne Cotton is set to host the brand new award show in December.
The award show will be held on December 11 at Earl’s Court in London, where the best British artist and international artist awards, as chosen by a panel of BBC presenters and producers will be awarded the new honor. The song of the year winner will be determined by viewers and listeners, adding an interactive component to the show.
The broader music strategy will include cross-media programming, with radio, TV and digital content, geared toward the support of “talent including the introduction of classical music to UK primary schools.”
The new programming will include a wide range of specials on music history and films profiling iconic acts, like Country Legends: Nashville and Beyond, set to air on BBC Four and Radio 2, or Oh You Pretty Things! (BBC Four and BBC Radio 6 Music), a three-part series examining the relationship between British rock and pop music and fashion.
The full range of programming is still in development, but is slated to bring together the various BBC platforms like never before.
Chris Evans (no, not that one) will co-host.
"This is the BBC working in partnership with lots and lots of like-minded people. It's always struck me that all of us in the arts and BBC have an interest in the next generation," BBC director general Tony Hall explained.