Gwyneth Paltrow has won the latest round in her feud with Martha Stewart by hiring the lifestyle queen's former Martha Stewart Living brand president and Ceo as her new mistress of operations at her website.

Lisa Gersh has replaced Seb Bishop, who quit as Goop's Ceo in April (14).

Calling Gersh a "visionary leader", Paltrow says, "She's the perfect person to build on the momentum we have already created at Goop, and to diversify our opportunities to bring Goop's positive energy directly to consumers in what they read, what they try, what they buy and how they live."

Gersh stepped down from her role as Martha Stewart Living Ceo in February, 2013.

Confirming her appointment on Monday (06Oct14), she said, "As a fan since its launch, I've admired the inimitable voice and style Gwyneth has infused into Goop, and the business she's built."

The hire comes just weeks after Stewart attacked Paltrow in an interview with Net-a-Porter's The Edit.

The veteran craftswoman said, "She just needs to be quiet. She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart."