Dame Helen Mirren insists she looks her age.

The 'The Queen' star - who turned 70 on Sunday (26.07.15) - claims she doesn't look as young without makeup as she does when she's dolled up onscreen.

Helen said: ''I look 70 with a lot of makeup on and nice hair. I do totally look 70!''

As the face of L'Oreal, the actress added she doesn't understand why older people should be ''excluded'' from fronting beauty campaigns, as old age doesn't mean they ''lose interest'' in looking good.

Speaking to ITV's 'Good Morning Britain', Helen said: ''To do a beauty campaign at my age is a bit sort of out of order really. I think you don't lose interest as a woman - or maybe as a man - we don't lose interest in these things as we get older, all we do is we get more knowledge about them.

''We get more knowledge about what's good for you, what's bad for you, what works for you, what doesn't work for you and so I don't see why as an older person you should be excluded from the fun of all of that.''

The 'Woman In Gold' actress added - when it comes to how she lives her life - she's become ''less rule bound'' as she's got older.

Helen said: ''I don't have a motto for life, I really don't except I'm getting less and less rule bound. The older I get, the more I realise there are no rules really, ultimately, we all have ways of living life and we impose rules upon ourselves all the time.''