Holly Madison has been branded a ''sh**ty gold digger'' by Hugh Hefner's son.

The 35-year-old beauty has claimed she was verbally and emotionally abused when she lived in the Playboy Mansion and was one of the 89-year-old media mogul's girlfriends, but Cooper Hefner, 23, has slammed her for trying to be a ''victim''.

In response to the allegations Holly made in her new book 'Down the Rabbit Hole: Curious Adventures and Cautionary Tales of a Former Playboy Bunny', Cooper posted on Twitter: ''How does a person who is famous for being a gold digger paint themselves as a victim of a relationship they aggressively sought out for? Holly Madison, V. Stiviano, and a few other lovely ladies that lived in LA make a Justice League type group of wonderfully sh*ty people. (sic)''

Cooper's comments came after fellow former playmate Kendra Wilkinson Baskett claimed Holly had an ''ulterior motive'' when she moved into the Playboy Mansion and was only interested in marrying Hefner for his money.

And the Playboy founder himself has also slammed his former lover - who is now married to Pasquale Rotella, the father of her two-year-old daughter Rainbow - for trying to ''rewrite history''.

He said: ''Over the course of my life I've had more than my fair share of romantic relationships with wonderful women.

''Many moved on to live happy, healthy and productive lives, and I'm pleased to say remain dear friends today. Sadly, there are a few who have chosen to rewrite history in an attempt to stay in the spotlight. I guess, as the old saying goes: You can't win 'em all!''