TV presenter Holly Willoughby has been awarded first place in Wonderbra's Cleavage Hall of Fame poll, The Daily Mail reports. The 31 year-old presenter of This Morning topped the poll, beating the likes of Scarlett Johansson and Beyonce in second and third place, with Rihanna and Marilyn Monroe in fourth and fifth.
The mother-of-two apparently fulfilled all of the voting requirements of the poll and 1,000 voters deemed her chest to be superior to a whole host of glamorous celebrities, including the burlesque dancer Dita Von Teese, Katy Perry and Kim Kardashian. Aol reports that a spokesperson for Wonderbra, Martina Alexander said "We are thrilled that British beauty Holly Willoughby fought off such strong competition to become the first celebrity to be inducted in to the Wonderbra Cleavage Hall of Fame. Wonderbra is proud to be the original cleavage creator and what better excuse for women to celebrate their curves than today, National Cleavage Day."
The survey was also an opportunity for the 1,000 women to reveal how they feel about their cleavages, According to Aol: "The research also revealed that two thirds of British women are happy to show off their cleavage as it makes them feel feminine, sexy and gives them more confidence. Half of those surveyed admitted using their cleavage as a secret weapon that gets them served more quickly at the bar or helps them to get out of parking or speeding ticket."