Picture: Hugh Hefner 'The Rum Diary' premiere held at the LACMA Bing Theater - Arrivals Los Angeles, California - 13.10.11
Playboy magazine founder Hugh Hefner has been honoured with a lifetime achievement award for his lengthy publishing career.
Hefner, who launched the adult magazine in 1953, received the prize at the Los Angeles Press Club's fourth annual National Entertainment Journalism Awards Gala on Thursday (17Nov11).
Press Club President Will Lewis heaped praise on the Playboy editor-in-chief, insisting, "Hefner's footprint on American popular culture is huge. For almost 60 years, Playboy has been on the leading edge in shaping positive attitudes on civil rights, gay rights, as well as human sexuality."
Hefner shared his special evening with his son Cooper and girlfriend Anna Sophia Berglund, as well as his comedian pal DICk Gregory, who gave a speech in his honour.
In a subsequent post on his Twitter.com page, the veteran publisher wrote, "The LA Press Club's Lifetime Achievement dinner proved to be a really special, quite emotional evening for me. The Lifetime Achievement Award had even more meaning because family & friends were there to share the night.
"DICk Gregory's personal tribute was the real highlight of the evening for me. He flew across the country to be here."