Bugg, 21, will be named Best Male, while 24-year-old Bay, who boasts Taylor Swift as a fan, will pick up the Best Newcomer honour at the ceremony, which celebrates its 40th anniversary in July (15).

Thrilled Bugg says, "It's an honour to be recognised by the country's leading music therapy charity (Nordoff Robbins) and to join an incredible list of artists who have won O2 Silver Clef Awards over the last 40 years."

Also picking up Silver Clef Awards on 3 July (15) at the Grosvenor House Hotel in London: Primal Scream (Musical Icon), Rita Ora (Best Female) and DJ/producer Mark Ronson (Innovation Award).