The singer will hit North America has he promotes his upcoming new material.
It's been three years, but James Bay is finally returning with new material led by his latest track 'Wild Love'. Plus, he'll be embarking on a brief North American tour this Spring in between European spots and a number of festival dates. Be warned though; he's cut his trademark long locks!
James Bay at the 2017 MTV EMAs
The 27-year-old has ditched his fedora and long hair for a dark, short but floppy look in the promos for his newest single 'Wild Love'. We have to say, we're loving the transformation. With that comes a musical evolution, with the new song taking on a more electronic sound than the stripped back folk aesthetic of his debut.
'I know some of this new sound was not apparent on my first album - there were hints, perhaps - but I think my new music helps to paint a fuller picture of who I am', James said in a statement. 'As soon as I recognized I was being pinned down as 'the intimate acoustic guitar guy' I realized I knew I had to push myself musically.'
James dropped his debut album 'Chaos and the Calm' in 2015, topping the UK charts and earning himself a Brits Critics' Choice Award along with three Grammy nominations. But that wasn't enough to convince this Hertfordshire singer-songwriter that he was going in the right direction.
'I want it as part of my arsenal, but I don't want that solely to define me', he said of his debut. 'I'm not there yet, but hope that this new music can do for singer-songwriter, loosely, what Drake and Chance The Rapper are doing for their genre: tearing up the rule book.'
Hopefully, he'll be showing off more of this new sound on his forthcoming tour dates. Following at Brixton Electric in London on March 15th, he'll jet off to North America for a series of nine dates in cities like Los Angeles, Chicago, Washington DC and Toronto.
More: Watch the video for James Bay's hit 2015 song 'Hold Back The River'
Then in June, he has three dates in Norway, followed by UK festivals Isle of Wight and Glasgow Green, while in July he'll hit up Unaltrofestival in Milan, Italy and We The Fest in Jakarta, Indonesia.
North American Tour Dates:
March 25th - Seattle, WA @ The Showbox
March 27th - San Francisco, CA @ The Fillmore
March 28th - Los Angeles, CA @ Belasco Theater
March 31st - Chicago, IL @ Metro
April 2nd - Washington, D.C. @ Lincoln Theatre
April 3rd - Brooklyn, NY @ Brooklyn Steel
April 5th - Boston, MA @ Royale NightClub
April 6th - Philadelphia, PA @ Theatre of Living Arts
April 8th - Toronto, ON @ Danforth Music Hall